The internet has become a daily part of most people’s routines. It only takes seconds to access millions of websites, providing information to us on what we care about. That’s why having a website is so crucial for businesses, great and small. Not only is it beneficial to have a website to help increase your business’s visibility, but it can also improve your credibility in your field and increase your customer reach. Especially companies that operate in the event business industry can appreciate the marketing control and flexibility that comes with an online presence. Let us, Party Rental Websites, show you how a website can help your event business, effectively and efficiently.
How A Website Can Help Your Party Rental Business
The importance of a website, especially for a small business enterprise, cannot be overstated. According to a consumer tracking study from BIA/Kelsey and ConStat, almost 97% of consumers go online to find the services and products that they need (1). If your business doesn’t have a website, it’s as if it doesn’t exist for many people.
As you can see, consumers really rely on the internet for research. On the other hand, businesses can utilize the internet to their own advantage as well, just for other reasons.
In addition to having a website for event rental services that’s effective for increasing awareness and opening up communication for your customers, the following advantages can also benefit you:
Find New Customers
Having a website makes it easier for you to find the people that are most in need of the services or products you provide, as well as allowing your business to be found. Unlike having designated business hours, websites are available 24/7, so a potential customer can learn key details about your services anytime and anywhere. This consistent internet presence helps you to allow new customers to find you even while you’re closed and also retain repeating customers organically.
Build Authority in Your Industry
Successful businesses must find ways to gain a competitive advantage. Not only can your website make customers aware of the services you offer, but also helps you establish trustworthiness and credibility with your intended audience. When you build authority, or if you’re considered an expert in your industry, it helps you stand out from the competition and builds that trust with customers. That alone can be the deciding factor when it comes to customers choosing your business over another.
Expand Your Customer Reach
Before the internet, companies had to spend money on print advertising, direct mailers, and national campaigns––all of which were expensive to produce and maintain. Your website connects you to potential customers and business partners outside of your region with a simple click of a button.
In particular, digital marketing can help extend your reach to new customers across different channels, like search engines and social networks.
Increase Brand Recognition
A website helps you establish a brand identity and boost recognition with customers. It’s important to take advantage of quality web design and digital marketing methods so you create your brand’s look, feel, and function that customers will associate with.
For instance, create brand logos, build color schemes, and tell your story. You can establish the tone of your website’s copy, be it fun and quirky, or bold and optimistic while providing a quick and easy experience. This is an area that you can get creative with and leave a lasting impression on customers.
With this, you should consider your website’s overall functionality and maintenance as well. Because if your website isn’t functioning properly, customers will exit your website quickly––approximately 10-20 seconds, according to research (3).
Designers and developers here at Party Rental Websites use innovative and effective web design techniques to showcase your brand in a professional and efficient way from start to finish. As our services encompass different skills and disciplines in the production and maintenance of event business websites, we also offer app development to further enhance your brand recognition.
Customers tend to develop a sense of loyalty to companies and brands that regularly communicate with them. So, websites allow your customers to engage with your business directly about the things that matter to them and to you. This helps to cultivate relationships, which can lead to repeat business.
Another opportunity that comes with improving communication with your audience is attracting new leads to your website. Utilize emails and SMS campaigns to stay on customers’ radar even after they’ve left your website.
Search engine optimization (SEO) involves the strategic use of keywords and online practices to direct potential customers to your website. SEO improves your visibility online even when customers are indirectly searching for a product or service.
For example, suppose a customer is searching for a “rental business” on Google®. Your rental business website may appear as one of their results, leading them to click on your website. Now, you have a new lead, creating an opportunity for you to turn them into a new customer who wasn’t explicitly looking for your business, however, finding you online thanks to your SEO practices.
Additionally, SEO affects how your website ranks in the search engine results. For instance, your website may result as the first result on page 1 of Google® when a potential customer searches for “event and rental business nearby.” This can be credited to you using specific keywords and other SEO practices on your website that Google® has recognized to be a great source for that customer to find.
Organic and/or paid keywords can have an effect on this as well. This is critical since 96% of Americans conduct their own research before making major decisions, usually through online searching, as per a 2018 Pew Research Center survey (5).
Successful businesses listen and understand what motivates their customers. Your website can be a platform to collect critical insights into their experiences with your business. Find out what your customers like most and capitalize on specific marketing approaches and the development of services and products based on their feedback. This direct access to your customers allows you to grow and improve your business and services in multiple ways.
Having a website for your event business is crucial for success involving marketing, brand identity, and customer engagement. As a web design agency that specializes in event rental and party rental website design and marketing, our team is dedicated to kick-starting your rental business from start to finish. With innovative, efficient, and effective web design techniques, we can bring your vision and business to life online that’ll exceed rental industry standards. Contact us today to get your website started.